When it comes to actual daily usage, Instagram leaves other larger platforms in the dust. People not only use it every single day, but they keep coming back. In fact, a lot of people check their Instagram feed every few hours.

As long as a niche is photo or video-friendly or graphically intensive, there is an audience on Instagram for that niche.

Instagram presents a massive traffic opportunity for marketers.

If you’re looking for a fairly automated way to build a brand online, you don’t have to look further than Twitter.

A lot of marketers and marketing companies have long considered Twitter as a great place for brand formation.