Green marketing has two main aspects. The first is that it puts environmental considerations first when it comes to creating and selling products and services. For example, a lot of people use laundry services and dry cleaners. A green version of a laundromat would use cold water washing, water-efficient machines, gentle detergents, and energy-efficient washer and dryers. Some might even be solar powered.
A green dry cleaner would use fewer harsh chemicals that would have less of an impact on the environment, while still getting the job done. They would use less plastic and paper to wrap up the clothes and give customers incentives for bringing back the wire hangers so they don’t end up in the garbage, and therefore in landfills all over the country.
If you are selling tangible goods, your choice of packaging will also have a significant impact. Again, paper and ink will affect how recyclable the packaging will be. If you use plastic, choosing a recyclable plastic can make all the difference between it being re-purposed, or filling up landfills all over the world.